the questions people actually type
Plain answers.
Written to be read at the worst hour, by someone who does not have the patience for a preamble.
How do I stop a craving right now?
You do not have to stop it. You have to outlast it, and it is shorter than it feels. The fastest move for most people is a physiological sigh: breathe in through your nose, sip a second short breath in on top of it, then let a long slow breath out through your mouth. Three rounds, about a minute. It reopens the small air sacs in your lungs, offloads carbon dioxide, and brings your heart rate down inside a single breath.
If the loud part is panic rather than craving, cold water on your face will get there faster. If the loud part is your thinking, name the feeling out loud instead. All three are on this page and all three run in under two minutes.
What is urge surfing?
Urge surfing is watching a craving rise, crest and fall without acting on it. You find where it lives in your body, describe it like weather, give it a number, and keep it company instead of fighting it or feeding it. The skill is not making the wave smaller. The skill is staying in the water while it passes.
It comes out of Alan Marlatt's relapse prevention work and is a core practice in mindfulness-based relapse prevention. In one study of student smokers, brief urge surfing instructions did not lower the urges themselves, but the people who learned it smoked less over the following week. That is the honest shape of it. It changes what you do with the urge more reliably than it changes how loud the urge is.
How long does a craving last?
Most cravings crest and come down well inside twenty to thirty minutes if you do not feed them. That figure is a clinical rule of thumb rather than a measured constant, and a craving can return in waves across an evening. What is reliable is the shape rather than the number: it climbs, it peaks, it falls. It does not climb forever, even though at the peak it feels certain that it will.
Riding the Wave is built around exactly this. Ten to twenty minutes, watching, doing nothing about it, checking the number twice so you can see it move.
What is the physiological sigh, and does it help with anxiety?
It is two inhales through the nose, the second one short and stacked on top of the first, followed by a long slow exhale through the mouth. The double inhale reinflates collapsed alveoli so the long exhale can offload more carbon dioxide, and your heart rate falls on the way out.
In a randomised trial published in Cell Reports Medicine in 2023, five minutes a day of this pattern improved mood and lowered breathing rate more than mindfulness meditation over a month. That makes it one of the better-evidenced things you can do in sixty seconds. It is a way to bring your arousal down in the moment. It is not a treatment for an anxiety disorder, and it is not a substitute for one.
What should I do at 2am when I want to drink?
Two in the morning is the hour with the fewest people in it, and that is most of why it is hard. Do the sixty-second thing first and the ten-minute thing after. Start with three rounds of the physiological sigh. If your body is still loud, cold water on your face, twenty seconds. Then pick one that uses the time: the long exhale, or riding the wave.
Do not make a decision about your whole life at 2am. Make one decision about the next twenty minutes. And if the night is bigger than a craving, or you are not safe, call or text 988. It is answered at 2am.
Does cold water on the face really stop a panic spike?
Yes, and it is plumbing rather than willpower. Cold on the skin above your eyes and across your cheekbones sets off the mammalian diving reflex. Your heart slows, blood moves to your core, and the fight-or-flight surge gets overruled by something older than your thinking. Twenty seconds is usually enough. It is a front-line distress tolerance skill in dialectical behaviour therapy for this reason.
If cold is risky for you for any reason, use cool water rather than ice, or run the long exhale instead, and check with a clinician if you are not sure.
What do the evidence labels mean?
There are four and they are never rounded up. Strong means randomised trials or meta-analysis. Good means solid evidence with fewer studies, or evidence from a nearby population rather than exactly yours. Promising means early, or tested only as one part of a larger therapy rather than on its own. Practice means it is used widely in crisis and trauma work and no trial has tested it.
Five Things carries the practice label. It is on the list because it helps a lot of people and costs nothing, not because a study said so, and we would rather tell you that than dress it up.
Is any of this a replacement for treatment?
No. These are things to do in a moment, not care. They belong alongside a doctor, a therapist, a meeting, a sponsor, a friend who picks up the phone. If you are physically dependent on alcohol or on benzodiazepines, stopping suddenly can be dangerous, and that is a conversation to have with a clinician rather than with an app.
Marrow is a peer-support companion. It is not therapy, medical care, or a crisis service.